BlakeShine

CONCEPT: For Money20/20 US—Marqeta’s most important annual conference—I led a full reinvention of our event marketing approach, shifting the company away from a traditional tradeshow booth model and toward a multi-touchpoint, high-impact experience aligned to our move up-market. Instead of competing on a crowded show floor, we built a curated journey for our most valuable accounts, starting the moment they landed in Las Vegas. This included custom multi-surface brand ads throughout LAS Airport and a bespoke sponsorship package with Money20/20 featuring elevator screen takeovers and floor-to-ceiling column wraps at the main show entrance, ensuring top-of-mind visibility even without a booth presence.

To create a premium environment for relationship building, I produced a full buyout of Wakuda at The Venetian, transforming it into a high-end meeting hub for pre-qualified conversations. The space included a morning panel with Boyz II Men (secured through our partner Visa), a personalized ABM booth with rotating décor and custom swag for diamond accounts, and a dedicated content studio for executive interviews. This white-glove approach elevated Marqeta from vendor to thought leader, creating an intentional setting for deeper, more strategic interactions.

To round out the experience, I also produced one of Money20/20’s official evening venues, curating six hours of interactive programming including The Great Bingo Revival, an AI music-making station, LED mini-golf, a custom graffiti swag bar, and a Marqeta Bodega for build-your-own hangover kits. The goal was to bring Marqeta’s personality to life and create memorable brand moments for our NAL beyond formal meetings.

Throughout the initiative, I partnered cross-functionally with Creative, Demand Gen, PMM, and RevOps, led weekly GTM syncs, and owned all vendor sourcing, contracting, and production management alongside our agency partner, Bash.
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