BlakeShine

CONCEPT:  For Marqeta’s first appearance at Dreamforce, I developed a fusion food truck activation that prioritized utility over noise. Rather than blending into the crowded landscape outside Moscone Center, the concept solved a real attendee problem—limited access to quick, high-quality food. A Japanese–Mexican fusion menu served as a tangible expression of Marqeta’s newest campaign, “Choose And Not Or,” showcasing unexpected pairings that embodied the idea of combination without compromise.

To reinforce the campaign narrative, a theatrical host led “This AND That” trivia, rewarding winners with duo-toned swag designed around the brand’s identity. The activation intentionally focused on cultural resonance, brand awareness and driving impressions. By blending utility, creativity, and immersive storytelling, Marqeta showed up at Dreamforce in a way that was memorable, distinctive, and true to its brand ethos.
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