FUJIFILM: X-H1 Product Launch
CONCEPT: "FUJIFILM Presents: A Night in LA" was a VIP launch party to celebrate the announcement of the new X-H1 camera. The invite only event included a photo gallery and movie theater for visuals shot on FUJIFILM cameras, product displays and three different immersive environments, each designed to test the quality of the new X-H1. Patrons got to experience a personal neon jungle video shoot, professional still portraits and a photo with their choice of design projected across them.
Supported MGX Creative with all production, vendor coordination and budgeting.