PROJECT
Embedded Exchange
Dinner Series
RoleS
Experiential Producer
CONCEPT: To create an elevated yet modern alternative to the typical corporate dinner, I designed and launched The Embedded Exchange, an invite-only experiential series designed for Marqeta's top enterprise customers and diamond prospects.
Hosted at Arcana in San Francisco, the evening opened on a candlelit patio where a Kokedama artist crafted custom Money Trees as personalized take-home gifts. Inside, guests experienced a projection-mapped dining environment developed in collaboration with artist Duster Electronics, with visuals that shifted and evolved with each course. Following dinner, attendees were guided to a hidden upstairs lounge for a multi-sensory finale: a blind tasting of three wines paired with a 1:1 session led by an AI visual artist who helped each guest design their own custom wine label.
The combination of botanic craft, immersive technology, and artistic personalization allowed each touchpoint to embody the future of flora, food, and wine, transforming a standard networking dinner into a curated, memorable, and highly differentiated brand experience.
