Benefit Cosmetics
SF Pride Parade Float
June | 2023
Creative Director
CONCEPT: For the second year in a row, Benefit Cosmetics proudly sponsored the legendary San Francisco Pride event, drawing over 150 members of theBenefit family to march the historic parade. Inspired by the custom artwork from queer artist, Sofie Birkin, the Benefit float made its joyful hometown debut, with tunes blasting from bay area Dirtybird trans DJ, Mz Worthy and Benefit employees and friends dancing alongside, passing out Sofia Birkin sticker sheets and spreading the message to "Love Loudly, Love Proudly".

Worked with MoonLab Productions and Benefit Cosmetics to creatively design the 25' parade float experience, including spatial design, implementing the theme of "Chosen Family", DJ booking, parade playlist curation and AV sourcing.